Rating the Audience

New
Paperback
2011
$40.77

This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.

Synopsis

This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.

$40.77

Quantity

10 in stock

More Information

Format: Paperback
Pages: 288
Publisher: Bloomsbury Academic
Published: 11 Oct 2011
ISBN 10: 1849663416
ISBN 13: 9781849663410

Rating the Audience

New

$40.77

Synopsis

$40.77

More Information