by Arch G . Woodside (Author)
Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.
Format: Hardcover
Pages: 184
Publisher: Emerald Group Publishing Limited
Published: 24 Sep 2010
ISBN 10: 184950900X
ISBN 13: 9781849509008