Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites (Advances in Culture, Tourism and Hospitality Research): 4

Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites (Advances in Culture, Tourism and Hospitality Research): 4

by Arch G . Woodside (Author)

Synopsis

Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.

$179.19

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 184
Publisher: Emerald Group Publishing Limited
Published: 24 Sep 2010

ISBN 10: 184950900X
ISBN 13: 9781849509008