Tourism Branding: Communities in Action (Bridging Tourism Theory and Practice): 1

by WilliamC.Gartner (Editor), LipingA.Cai (Author), Ana Maria Munar (Editor)

• New

  Hardcover
  2009

  $190.85

  Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.