Creativity in Groups: v.12 (Research on Managing Groups and Teams) (Research on Managing Groups and Teams, 12)

by Margaret A. Neale (Editor), Elizabeth A. Mannix (Author), Jack A. Goncalo (Editor)

• New

  Hardcover
  2009

  $190.99

  Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.