Political Marketing: 1-3 (SAGE Library in Marketing)

Political Marketing: 1-3 (SAGE Library in Marketing)

by PaulBaines (Editor)

Synopsis

At the crossroads of political communication and marketing, this set explores literature in key topics from advertising and market research to the marketing of terrorist groups.

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More Information

Format: Hardcover
Pages: 1240
Edition: Three-Volume Set
Publisher: Sage Publications Ltd
Published: 28 Feb 2011

ISBN 10: 1849207844
ISBN 13: 9781849207843