Doing Q Methodological Research: Theory, Method & Interpretation

by Paul Stenner (Author), Simon Watts (Author)

• New

  Hardcover
  2012

  $196.28

  A thorough and intelligent intro to the theory and method of Q from big name authors in a market where there is little competition.

• New

  Paperback
  2012

  $51.20

  This book is a simple yet thorough introduction to Q methodology, a research technique designed to capture the subjective or first-person viewpoints of its participants. Watts and Stenner outline the key theoretical concepts developed by William Stephenson, the founder of Q methodology, including subjectivity, concourse theory and abduction. They then turn to the practicalities of delivering high quality Q methodological research. Using worked examples throughout, the reader is guided through: important design issues; the conduct of fieldwork; and, all the analytic processes of Q methodology, including factor extraction, factor rotation and factor interpretation. Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.