Macrowikinomics: Rebooting Business and the World

Macrowikinomics: Rebooting Business and the World

by Don Tapscott (Author), Anthony D . Williams (Author)

Synopsis

The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy.

MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.

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More Information

Format: Paperback
Pages: 432
Publisher: Atlantic Books
Published: 01 Aug 2011

ISBN 10: 1848877218
ISBN 13: 9781848877214
Book Overview: The sequel to the international #1 bestseller, Wikinomics. Wikinomics showed how mass collaboration was changing businesses around the world. MacroWikinomics takes it beyond the boardroom to show how the mass collaboration is revolutionizing the way we live, work, and create.

Media Reviews
MacroWikinomics takes the art of mass collaboration and breaks it down to a science with strategies for the rebuilding our institutions for this time of profound change.
--Lazaro Campos, CEO, Swift
The MacroWikinomics assertion that 'there has never been a more exciting time to be human' is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential.
--Michael Dell, President and CEO, Dell inc.
Tapscott and Williams are the world's foremost thought leaders in the arena where human behavior, digital innovation and societal challenges intersect. Each of us-whether leaders of global institutions or individual citizens of the world-would be wise to follow their counsel as we attempt to mi
Author Bio

Don Tapscott is Chief Executive and Founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books. He teaches at the University of Toronto.

Anthony D. Williams has been researching and writing books about trends in technology and society for over a decade. His advice has been sought by international institutions including the World Bank. He holds a Masters in Research from the LSE and is Vice President and Executive Editor at New Paradigm.