Macrowikinomics: Rebooting Business and the World

Macrowikinomics: Rebooting Business and the World

by Don Tapscott (Author), Anthony D . Williams (Author), Don Tapscott (Author), Anthony D. Williams (Author)

Synopsis

The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy. MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.

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More Information

Format: Hardcover
Pages: 336
Publisher: Atlantic Books
Published: 01 Oct 2010

ISBN 10: 1848877196
ISBN 13: 9781848877191

Author Bio
Don Tapscott is Chief Executive and Founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books. He teaches at the University of Toronto. Anthony D. Williams has been researching and writing books about trends in technology and society for over a decade. His advice has been sought by international institutions including the World Bank. He holds a Masters in Research from the LSE and is Vice President and Executive Editor at New Paradigm.