by JuliaHobsbawm (Author)
The relationship between the serious news media and the truth is under scrutiny as never before. In recent years the BBC and the New York Times have been knocked sideways by scandals alleging exaggeration and distortion. At the same time, the influence of the PR industry continues to expand, so that no organisation that is serious about communicating its message can be without a PR strategy. In a series of wide-ranging essays about public relations and journalism, Where the Truth Lies tackles head-on issues as diverse as the public role of PR, the reportage of crises and the role of 'new' media. It also includes Julia Hobsbawm's four point plan to remake the relationship between PR and journalism. Contributors include John Lloyd, Simon Jenkins, Peter Oborne, Mark Borkowski and Janine di Giovanni
Format: Paperback
Pages: 288
Publisher: Atlantic Books
Published: 01 Oct 2010
ISBN 10: 1848876866
ISBN 13: 9781848876866
Book Overview: This anthology examines the relationship between journalism and PR and asks whether the public can ever get close to the truth through the media: 'A cutting edge look at what's really going on behind the media curtain.' Michael Wolff, media columnist, Vanity Fair