The Aging Consumer (Marketing and Consumer Psychology Series)

by NorbertSchwarz (Editor), Aimee Drolet (Editor), Carolyn Yoon (Editor)

• New

  Paperback
  2010

  $28.30

  At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. This volume examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. It covers topics from the individual to the societal level of analysis.