by Ian Chaston (Author)
Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.
Format: Illustrated
Pages: 272
Edition: First
Publisher: SAGE Publications Ltd
Published: 03 Nov 2009
ISBN 10: 1848600240
ISBN 13: 9781848600249