Advances in Business and Management Forecasting: 6

by Kenneth D. Lawrence (Author), Ronald Kimberg (Author)

New
Illustrated
2009
$175.33

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.

Synopsis

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.

$175.33

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 270
Edition: Illustrated
Publisher: Emerald Group Publishing Limited
Published: 08 May 2009
ISBN 10: 1848555482
ISBN 13: 9781848555488

Advances in Business and Management Forecasting: 6

New

$175.33

Synopsis

$175.33

More Information