New Challenges to International Marketing (Advances in International Marketing): 20

by Pervez N. Ghauri (Author), Rudolf R. Sinkovics (Author), Tamer Cavusgil (Author)

• New

  Hardcover
  2009

  $248.16

  Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.