Creating & Managing Superior Customer Va (Advances in Business Marketing and Purchasing): 14

by Arch G . Woodside (Author), Michael Gibbert (Author), Francesca Golfetto (Author)

• New

  Illustrated
  2008

  $167.87

  Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.