by Arch G . Woodside (Author), Michael Gibbert (Author), Francesca Golfetto (Author)
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
Format: Illustrated
Pages: 488
Edition: Illustrated
Publisher: Emerald Group Publishing Limited
Published: 03 Nov 2008
ISBN 10: 184855172X
ISBN 13: 9781848551725