Creating & Managing Superior Customer Va (Advances in Business Marketing and Purchasing): 14

Creating & Managing Superior Customer Va (Advances in Business Marketing and Purchasing): 14

by Arch G . Woodside (Author), Michael Gibbert (Author), Francesca Golfetto (Author)

Synopsis

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

$171.06

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 488
Edition: Illustrated
Publisher: Emerald Group Publishing Limited
Published: 03 Nov 2008

ISBN 10: 184855172X
ISBN 13: 9781848551725