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The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-marketers

The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-marketers

by PatrickCorsi (Author)

  • New

    Hardcover 2009

    $171.43
Synopsis

Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology.

$171.43

Quantity

1 in stock

More Information

Format: Hardcover
 Pages: 320
 Publisher: Wiley-Blackwell
Published: 06 Jan 2009
ISBN 10: 184821104X
ISBN 13: 9781848211049