MARKETING AND MANAGEMENT SCIENCES - PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ICMMS 2008

by TheodoreE.Simos (Editor), SAKASDAMIANOSPETAL (Author), Damianos P . Sakas (Editor), NikolaosKonstantopoulos (Editor)

• New

  Hardcover
  2010

  $228.74

  A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.