Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management)

by JoeTidd (Editor)

• New

  Hardcover
  2010

  $176.28

  Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.