by David Oliver (Editor), Fay Sudweeks (Editor), Celia Romm Livermore (Editor)
This book focuses on an aspect of eCommerce that has not been researched - the role the Internet plays in transforming the relationship between companies and customers. It provides a ground-breaking, time sensitive contribution to the literature in eCommerce.
Format: Hardcover
Pages: 280
Edition: 1st Edition.
Publisher: Springer
Published: 28 Nov 2008
ISBN 10: 1848002068
ISBN 13: 9781848002067