Classified: The Secret History of the Personal Column

by H G Cocks (Author)

• Used

  Hardcover
  2009

  $3.82

  'Bohemian girl (London, S.W.) 24, in digs, interested most things, educated, lonely, desires man pal, London or abroad'. On 1 September 1920, the Metropolitan police received a tip-off that a certain magazine, the Link, was running extremely dubious personal ads. An investigation and court case followed, and the editor of the Link, Alfred Barrett, found himself in the dock accused of promoting, among many other things, loose living, homosexuality, prostitution and white slavery. As he struggled to defend himself, the full weight of official disapproval and media outrage was brought to bear on him. So begins Classified , a fascinating sideways look at the history of relationships - and attitudes to relationships - in twentieth-century Britain, explored through the medium of the personal ad.From First World War soldiers hoping for lady friends who would send them food packages, to lonely clerks and typists desperate for love in the cities of 1920s England, through to the swingers of the 1960s and 1970s and the internet junkies of today, it shows how the personal ad has mirrored and encouraged seismic shifts in society and popular attitudes to relationships. At the same time, it also unearths the stories of the heroes and villains of the personal ad - the former deb Heather Jenner who in 1939 set up a marriage bureau for Tatler-reading aristocrats, the shadowy Cyril Benbow whose cryptic 'Gentleman has books for sale' masked a burgeoning pornography empire, and the tragic figure of Irene Wilkins, strangled and bludgeoned to death in Bournemouth in 1921 by a man who scoured the personal ads in his search for victims. Together the tales of such individuals reveal the many-faceted nature of love and desire in the Britain of the past hundred years.

• Used

  Paperback
  2010

  $3.24

  'Lonely Young Officer, up to his neck in Flanders mud, would like to correspond with young lady (age 18-20), cheery and good looking.' 1916 'Discreet, attractive couple 21 and 25 wish to meet couples and singles 21-35 for exciting and fun-loving adult relationships. Open-minded but not way out. No prejudices. Full length photo, address, and detailed letter assures same.' 1969 From the 'sporty' girls and 'artistic' boys of the Edwardian era to the 'lonely' soldiers of the Great War, the marriage bureaux of the fifties, and on to the internet dating sites of today, Classified tells the story of those who used personal ads to search for love, friendship, marriage and adventure.