When Clothes Become Fashion: Design and Innovation Systems

by IngridLoschek (Author)

• New

  Illustrated
  2009

  $38.06

  When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. This book explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion.