Publishing: Principles and Practice

by RichardGuthrie (Author)

• New

  Illustrated
  2011

  $124.90

  This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context, describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing.

• Used

  Paperback
  2011

  $3.52

  This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended.
  - Iain Stevenson, Director, UCL Centre for Publishing
  

  At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing.

  The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are:

  • Legal conundrums
  • Cultural conflicts
  • Trade practices
  • Publishing within and across sectors
  • Editorial requirements
  • The challenge of electronic publishing
  • Making your ideas count in print
  • Rationalization and the growth of corporate publishing cultures

  The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

• New

  Paperback
  2011

  $39.66

  This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended.
  - Iain Stevenson, Director, UCL Centre for Publishing
  

  At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing.

  The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are:

  • Legal conundrums
  • Cultural conflicts
  • Trade practices
  • Publishing within and across sectors
  • Editorial requirements
  • The challenge of electronic publishing
  • Making your ideas count in print
  • Rationalization and the growth of corporate publishing cultures

  The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.