50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know series)

50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know series)

by EdwardRussell-Walling (Author)

Synopsis

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

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Quantity

2 in stock

More Information

Format: Hardcover
Pages: 208
Publisher: Quercus
Published: 03 Apr 2008

ISBN 10: 1847240097
ISBN 13: 9781847240095

Author Bio
Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.