by EdwardRussell-Walling (Author)
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
Format: Hardcover
Pages: 208
Publisher: Quercus
Published: 03 Apr 2008
ISBN 10: 1847240097
ISBN 13: 9781847240095