by HarryE.Cook (Author), LukeA.Wissmann (Author)
Engineers and scientists often need to sell an innovative idea for a new product to top management. The engineer as product planner must learn to think like its major competitor using customer value as a guide.
Format: Hardcover
Pages: 213
Edition: 1st Edition.
Publisher: Springer
Published: 11 Sep 2007
ISBN 10: 1846289645
ISBN 13: 9781846289644