Value Driven Product Planning and Systems Engineering

Value Driven Product Planning and Systems Engineering

by HarryE.Cook (Author), LukeA.Wissmann (Author)

Synopsis

Engineers and scientists often need to sell an innovative idea for a new product to top management. The engineer as product planner must learn to think like its major competitor using customer value as a guide.

$113.20

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 213
Edition: 1st Edition.
Publisher: Springer
Published: 11 Sep 2007

ISBN 10: 1846289645
ISBN 13: 9781846289644