The Semiotics of Heritage Tourism (Tourism and Cultural Change)

by EmmaWaterton (Author), SteveWatson (Author)

• New

  Paperback
  2014

  $44.04

  This book presents a new way of understanding heritage tourism that focuses on what people feel and not just what they see. Traditionally, semiotics points to the study of signs and symbols, and how we use them to make sense of the world. Here semiotics is extended into our other senses as part of what it means to experience heritage as tourists.