by EricLanlard (Author), PatrickCox (Author)
Under the expert guidance of Patrick Cox and Eric Lanlard, cupcakes have received a sultry and seductive makeover, and Cox Cookies & Cake is far sexier than the average cake shop. The edgy atmosphere of its Soho home is ravishingly reflected in the cakes it produces - from Mrs Nickolchuk's Nanaimo squares to cupcakes bejewelled with skulls and gothic black frosting. Oozing sexy Soho, this book features 80 recipes from classic Bling cupcakes and chunky chocolate chip cookies to all-time favourite cheesecakes and brownies. Edgy design and graphic photography make this a voluptuous and completely delicious new take on cakes.
Format: Hardcover
Pages: 160
Publisher: Mitchell Beazley
Published: 04 Jul 2011
ISBN 10: 1845336445
ISBN 13: 9781845336448
Book Overview: Edgy, contemporary design and striking graphic photography reflects the distinctive CCC branding, reaching urbane, fashionable, innovative and creative readers, far beyond the realms of the normal baking audience. The publication of the book will be a publicity event in itself with a glittering star-studded book launch and innovative packaging to be sent out to the media - everything will be done to gain column inches and word-of-mouth media buzz. Marketing and publicity campaigns will feature in The Sunday Times Style hot list and Grazia, and exclusive recipes in Vogue. Radio interviews on Radio 1, TV interviews with Eric and Patrick on 'The One Show', social media including Facebook, Twitter and blogs, viral video on YouTube and others, Foursquare and targeted email campaigns.