Owner's Guide to the Small Business Website: What you need and how to get there - without paying the earth

by Lisa Spann (Author), Nikki Read (Editor)

• Used

  Paperback
  2014

  $3.45

  Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.

  This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes

  - Content management systems and why you need one
  - Effective search engine optimisation
  - Ensuring your website works on all browsers and devices
  - How to integrate social media into your website
  - Complying with legal requirements and general web standards

  Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

• New

  Paperback
  2014

  $12.89

  Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.

  This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes

  - Content management systems and why you need one
  - Effective search engine optimisation
  - Ensuring your website works on all browsers and devices
  - How to integrate social media into your website
  - Complying with legal requirements and general web standards

  Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.