Starting Your Own Business: How to plan and build your own successful enterprise: checklists, tips, case studies and online coverage

by JimGreen (Author)

• Used

  Paperback
  2010

  $3.42

  This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. * Finding a good idea * Getting started * Creating a winning business plan * Funding your enterprise * Marketing your business * Maintaining progress * Monitoring growth

  CONTENTS; List of illustrations; Preface; 1. Getting started; 2. Finding ideas; 3. Creating a winning business plan; 4. Funding your enterprise; 5. Planning ahead; 6. Marketing your enterprise; 7. Cultivating the selling habit; 8. Developing the right qualities; 9. Maintaining progress; 10. Powering your way to success; 11. Why women excel in small business; 12. Why you need a website even if your business is offline 13. Devising master checks for ongoing efficiency; 14. Monitoring growth using an audit checklist; Glossary of Business Terms; Appendix 1: Source of Public Sector Assistance; Appendix 2: The Internet; Business Address Book; More Business Books to Help You; Index.

• Used

  Paperback
  2000

  $3.42

  This guide, now in its third edition, examines all of the vital steps that need to be taken before starting a business. The reader will learn how to create, set up and operate any small business, from preparing a business plan and launching the venture, to developing marketing strategies and selling techniques. The author gives advice on writing a winning plan, approaching potential funders and how to present a case for public sector assistance. Tips are also offered on financial matters - funding the enterprise and controlling cash flow and recognizing and avoiding the mistakes that most often contribute to business failure.