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The Middle East Unveiled: A Cultural and Practical Guide for All Western Business Professionals

The Middle East Unveiled: A Cultural and Practical Guide for All Western Business Professionals

by Donna Marsh (Author)

  • Used

    Paperback 2010

    $3.35
Synopsis

Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name was Abdul?A Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in the Middle East without causing offence is crucial. This book provides cultural and practical business intelligence for all Western business people working throughout the Middle East. It also focuses on issues specifically important to Western businesswomen, as well as for men who might be working with Arab and Muslim women. It can make the difference between success and failure for the reader and his or her organisation.

$3.35

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More Information

Format: Paperback
 Pages: 356
 Publisher: How To Books Ltd
Published: 30 Jul 2010
ISBN 10: 184528416X
ISBN 13: 9781845284169

Media Reviews
'Donna has sucessfully managed to encapsulate her knowledge and experiences in this great little publication. It is current, comprehensive and most importantly useful. A 'must-have'for anyone looking to better their understanding of working in the region.' Cultural Diversity. 'This unvaluable guide helps readers develop and hone skills to handle any business situation and will prepare you for a successful trip to the Middle East and open many a door once you land. The chapters are brief, meaning the book can be used for quick reference.' www.gulfnews.com.
Author Bio
Donna Marsh first travelled to the Middle East in 1978. She has worked as a businesswoman in her own right for much of her 30 year career in corporate sales, marketing and new business development roles in the fields of banking and information technology, travelling throughout the Levant, Egypt and the Gulf Countries, including Saudi Arabia. As founder of Culture Unveiled, she now provides cross cultural business consultancy services to professionals in a variety of multinational corporate and governmental organisations. www.cultureunveiled.com