Starting Your Own Business: The Bestselling Guide to Planning and Building a Successful Enterprise

by JimGreen (Author)

• Used

  Paperback
  2008

  $4.45

  This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. It covers topics such as: Finding a good idea; Getting started; Creating a winning business plan; Funding your enterprise; Marketing your business; and, Maintaining progress.

• Used

  Paperback
  2000

  $3.24

  This guide, now in its third edition, examines all of the vital steps that need to be taken before starting a business. The reader will learn how to create, set up and operate any small business, from preparing a business plan and launching the venture, to developing marketing strategies and selling techniques. The author gives advice on writing a winning plan, approaching potential funders and how to present a case for public sector assistance. Tips are also offered on financial matters - funding the enterprise and controlling cash flow and recognizing and avoiding the mistakes that most often contribute to business failure.