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The Marketing Toolkit: Bite-sized Wisdom - Perfect for Busy People Who Would Sooner be Succeeding, Not Reading...: Bite-sized Wisdom - Perfect for Busy ... Would Sooner Be Succeeding, Not Reading...

The Marketing Toolkit: Bite-sized Wisdom - Perfect for Busy People Who Would Sooner be Succeeding, Not Reading...: Bite-sized Wisdom - Perfect for Busy ... Would Sooner Be Succeeding, Not Reading...

by JeffDellaMura (Author)

  • Used

    Paperback 2009

    $3.25
Synopsis

Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors. Contents: 1. The ten fundamentals of marketing; 2. The stepping-stones to success; 3. Setting your house in order; 4. Sales and communications secrets; 5. Making the best use of the (well) written word; 6. Popular marketing media and options; 7. Tips, techniques and time-savers; 8. The point of it all - profitable customers.

$3.25

Save:$9.29 (74%)

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 166
 Publisher: How To Books Ltd
Published: 30 Jan 2009
ISBN 10: 184528285X
ISBN 13: 9781845282851

Media Reviews
'I'm very impressed by Jeff Della Mura's new book. Ideal if you don't have a marketing background. You can learn about 50 different marketing ideas that are directly applicable to your business. A great way to learn more about marketing your business.' www.acpr.co.uk ' This useful book is packed full of information from a 'proper' marketer. With great hints and tips for the tactical execution of the marketing mix. It would be useful in any business as a reference to dip in and out of for practical advice and tips.' On Target. 'Marketing, especially e-marketing, is evolving all the time, and Mr Della Mura is bang up to date - if not ahead of his time. Takes a hands-on approach with everything nicely broken down into bite-sized chunks so you can read it in your spare moments. Mr Della Mura does pack a lot into this book.' www.city-business.com 'Could be the best tenner investment a business makes.' Voice of Business. 'Covers a wealth of information, providing short snippets that could be easily introduced into everyday marketing tasks.' Phoenix.
Author Bio
After more than thirty years at the coalface of the marketing and communication industry, Jeff Della Mura knows what hurts, what works and what doesn't. He is a Chartered Marketer, a Fellow of The Chartered Institute of Marketing, a visiting lecturer and an award-winning business adviser. A supportive observer of growing businesses, Jeff has written numerous advisory articles and briefings.