Ethnography at Work

by Brian Moeran (Author)

• New

  Paperback
  2007

  $47.82

  Follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. This book introduces students to ways in which anthropologists study social systems in business. It also shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues.

• New

  Hardcover
  2006

  $183.59

  Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.