by Brian Moeran (Author)
Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.
Format: Hardcover
Pages: 168
Edition: 1
Publisher: Routledge
Published: 01 Sep 2006
ISBN 10: 1845204972
ISBN 13: 9781845204976
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