The Making of the Consumer: Knowledge, Power and Identity in the Modern World (Cultures of Consumption Series)

by Frank Trentmann (Editor)

• New

  Hardcover
  2005

  $77.25

  We constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse and academic research, but who is this person? This interdisciplinary study follows the evolution of the consumer in the modern world, ranging from imperial Britain to contemporary Papua New Guinea, and from the European Union to China.