by Frank Trentmann (Editor)
We constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse and academic research, but who is this person? This interdisciplinary study follows the evolution of the consumer in the modern world, ranging from imperial Britain to contemporary Papua New Guinea, and from the European Union to China.
Format: Hardcover
Pages: 256
Publisher: Berg Publishers
Published: 01 Nov 2005
ISBN 10: 1845202481
ISBN 13: 9781845202484