EasyJet: The Story of Britain's Biggest Low-cost Airline

by Lois Jones (Author)

• Used

  Paperback
  2005

  $4.04

  The first book about this phenomenally successful budget airline. Aurum's 2004 book on the rise of Ryanair has already sold 20,000 copies; ITV primetime reality TV series Airline about easyJet gains a huge audience; By a distinguished international journalist; Comprehensive interviews with everyone from pilots to cabin crew and top airline industry competitors; Impulse-buy price for airport bookshop market The low-cost aviation market in Britain took off thanks to two airlines: easyJet, based at Luton, and Ireland's Ryanair. Aurum has already had huge success with its 2004 book on Ryanair, which was a number-one bestseller in Ireland and is now in its seventh printing. Now, it publishes the first account of the rise of easyJet. easyJet has always been a colourful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Oannou, and its bright orange planes and publicity material. Beginning as a modest low-cost operation with a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe. It has brought not only Spain, Portugal and the Highlands of Scotland within reach of every traveller's pocket, but has also recently opened up the new member countries of the EU to tourism and cheap business travel with regular flights to Slovenia, Estonia and Hungary. This is the story of easyJet's business success, the flamboyant stunts it has used to steal a march on its competitors, and the wider social changes its cheap flights have brought about.