Michael O'Leary: A Life in Full Flight

by Alan Ruddock (Author)

• Used

  Paperback
  2007

  $3.29

  Michael O'Leary has made Ryanair the most valuable airline in Europe - and the second most valuable in the world. He has revolutionized the way Europeans travel and the very nature of commercial aviation. But for all the publicity, little is known about Michael O'Leary beyond the carefully constructed image that he chooses to present. In this, the first biography of O'Leary, Alan Ruddock portrays the man in three dimensions and examines the business miracle whereby Ryanair's passenger numbers and profits have continued to grow while the rest of the airline industry has been forced to retrench.

• Used

  Paperback
  2008

  $3.29

  Michael O'Leary is a business giant. He transformed Ryanair from a loss-making joke of an Irish carrier into one of the most valuable airlines in the world, and in the process he has revolutionized the very nature of commercial aviation. In this, the first biography of O'Leary, Alan Ruddock portrays the man in three dimensions and examines the business miracle - often talked about but poorly understood - that O'Leary has wrought.'Ruddock's fast-paced retelling of Ryanair's rise and rise confirms O'Leary's insistence that his success has little to do with the management maxims of business gurus and everything to do with graft and ruthless attention to detail' Observer'Probably the definitive Ryanair story ... a good read' Sunday Independent'The fullest and most accurate picture of O'Leary to date' Irish Daily Mail'Unlike previous books which simply chart the growth of the airline, this one is bound to get under O'Leary's skin because it reveals a great deal about his hugely driven character' Irish Independent'Ruddock is good on the flavour of the man, a bundle of energy whose two favourite words start with an F and an S (they aren't flower and sugar)' Irish Examiner