Small Business Management and Entrepreneurship

Small Business Management and Entrepreneurship

by David Stokes (Author), David Stokes (Author), Nicholas Wilson (Author)

Synopsis

Now in its 5th edition, this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small business venture, including extensive coverage of planning a new venture. Pedagogical features developed in response to market feedback include running case material to explore the same case situation from a number of different but interrelated angles, annotated further reading, new chapter-end real world case studies, learning objectives and linked chapter summaries providing a student- and lecturer-friendly learning environment. Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at for example BABS/BABA, HND/HNC, DMS, MBA levels will all find this a hugely valuable text through study and working life.

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More Information

Format: Paperback
Pages: 544
Edition: 5
Publisher: Cengage Learning EMEA
Published: 30 Apr 2006

ISBN 10: 1844802248
ISBN 13: 9781844802241