Sales Promotion

New
Paperback
2006
$84.13

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

Synopsis

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

$84.13

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20 in stock

More Information

Format: Paperback
Pages: 288
Edition: New
Publisher: Cengage Learning EMEA
Published: 19 Apr 2006
ISBN 10: 1844801616
ISBN 13: 9781844801619