The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Strategic Marketing Decisions In Global Markets

Strategic Marketing Decisions In Global Markets

by Isobel Doole (Author), Robin Lowe (Author)

  • Used

    Illustrated 2004

    $3.29

  • New

    Illustrated 2004

    $104.69
Synopsis

This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.

$3.29

Save:$104.71 (97%)

Quantity

1 in stock

More Information

Format: Illustrated
 Pages: 342
 Edition: New
 Publisher: Cengage Learning EMEA
Published: 02 Sep 2004
ISBN 10: 184480142X
ISBN 13: 9781844801428

Media Reviews
PART 1: BUILDING THE CAPABILITY TO MAKE EFFECTIVE STRATEGIC MARKETING DECISIONS 1. The challenge to strategic marketing decision makers 2. Building a learning capability for effective strategic decision making 3. The dynamic marketing environment 4. Financial appraisal for strategic marketing decisions 5. Redefining the strategic marketing direction 6. Building a presence in the global market PART 2: REORIENTING AND REFORMULATING THE MARKETING OFFER FOR STAKEHOLDER SATISFACTION 7. Achieving fast growth through innovation 8. Adding value through leveraging tangible and intangible assets 9. Refocusing the portfolio to exploit new market opportunities 10. Integrating communications to build relationships 11. Adding stakeholder value through the extended organisation 12. Issues in measuring marketing performance and stakeholders
Author Bio
Isobel Doole is Professor of International Marketing at Sheffield Hallam Univarsity and a Senior Examiner on the Post Graduate Professional Diploma of The Chartered Institute of Marketing. She is Head of the Research Centre for Individual and Organisational Development at the university and has considerable experience at a senior level working across a number of industries with international and UK companies in the field of international marketing and strategic marketing decision making. Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East.