The Tourism Development Handbook: A Practical Approach to Planning and Marketing

by Godfrey Kerry (Author), Jackie Clarke (Author)

• New

  Paperback
  2000

  $58.70

  The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.