The Tourism Development Handbook: A Practical Approach to Planning and Marketing

by Godfrey Kerry (Author), Jackie Clarke (Author)

• New

  Paperback
  2000

  $58.80

  The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

• Used

  Paperback
  1999

  $3.28

  Written for both tourism professionals and students, this practical book describes the steps and actions necessary for places either just beginning to develop tourism, or those seeking to enhance their tourism trade. Beginning with a concise account of the changing nature of tourism and its impact, it goes on to show how to maximize revenue from tourism without destroying the destination experience or its environment. Topics include organization and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation.