Business to Business Marketing Management: A Global Perspective

by JimBlythe (Author), Alan Zimmerman (Author)

• Used

  Paperback
  2004

  $4.24

  This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,