Strategic Marketing Management: A Process-based Approach

by Luiz Moutinho (Author), Geoff Southern (Author)

New
Paperback
2009
$84.91

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

Synopsis

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

$84.91

Quantity

5 in stock

More Information

Format: Paperback
Pages: 490
Edition: 1
Publisher: Cengage Learning EMEA
Published: 19 Nov 2009
ISBN 10: 1844800008
ISBN 13: 9781844800001

Strategic Marketing Management: A Process-based Approach

New

$84.91

Synopsis

$84.91

More Information