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Careers Uncovered: Marketing

Careers Uncovered: Marketing

by Andi Robertson (Author)

  • New

    Paperback 2009

    $18.93
Synopsis

Written by an experienced Marketing professional, this book offers good advice and an honest overview of what working in this sector is really like. With helpful advice on the sort of person you will have to be and what skills and personal qualities you should have, this guide goes on to explain the type of training and qualifications that are on offer, ways of getting into the industry, case studies to get a real insight into the day to day work, useful resources and contact information and an overview of how the industry has come to be what it is today. It is a great book for people who are serious about a career in Marketing and want realistic, trustworthy information on this sector.

$18.93

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More Information

Format: Paperback
 Pages: 224
 Edition: 2
 Publisher: Trotman Publishing
Published: 24 Sep 2009
ISBN 10: 1844552004
ISBN 13: 9781844552009

Author Bio
Andi Robertson was born in South Devon in 1959 and educated at Kingsbridge School. He set up his own marketing and sales consultancy business in 1982. After 22 years of sales and management experience in London and then back home in Devon, he opted for a change of career and became a mature student. Getting a BA and the Certifi cate of Education enabled him to become a business advisor and lecturer. In 2001 Andi was diagnosed with Parkinson's disease, and a combination of personal and professional interest fuelled subsequent research and the establishment of the Disabled Entrepreneurs Project which helps disabled people start up their own business. He has also written articles on marketing, disability and small business issues for regional newspapers and national magazines and has won two small prizes for his short stories. In October 2006 his first book, Working for Yourself Uncovered, was published by Trotman. Travelling has always featured in Andi's life but he was always delighted to come home to the South Hams (Devon) where he was born, grew up and lives with his wife, Jane. They have four children: Laura, Rosie, Charli and Alex.