by KyleMacRae (Author)
The difference between an effective and an ineffective publication - be it a letterhead, an advert, a newspaper, a book or even a web page - is that one gets read and the other ends up ignored. The trick is pulling together words and images on the page in a way that grabs and maintains the viewer's attention, without resorting to gimmicks. Here we explain the basics of good layout and design, and show you how to produce projects of professional quality every time, using only your computer.
Format: Hardcover
Pages: 160
Publisher: J H Haynes & Co Ltd
Published: 31 May 2006
ISBN 10: 1844253171
ISBN 13: 9781844253173