by Letts Monster Practice (Author)
The series will be supported by a themed website, including competitions, activities, downloads and offers, to build and retain a fan base. In-store promotional activities and event will establish the series and support sell-through. Further marketing direct to parents and teachers will generate awareness and drive traffic. * pre-launch mailing to shop managers introducing monster characters and concept * in-store promotional activities including 'create your own monster' competitions and events * dedicated monster website * direct to parent marketing through websites such as iChild * motivating tools and activities to be distributed to teachers to generate awareness and interest in parents and pupils
Format: Paperback
Pages: 32
Publisher: Letts
Published: 19 Dec 2014
ISBN 10: 1844198014
ISBN 13: 9781844198016