by Christopher West (Author), Mike Southon (Author), Mike Southon (Author), Christopher West (Author)
Entrepreneurs are the masters of change in the modern business environment: visionary, flexible, innovative. Large, established organizations look ponderous in comparison - but they need to change too, now more than ever. Can they learn from entrepreneurs? Or is the culture clash just too great? Mike Southon and Chris West, authors of the bestselling The Beermat Entrepreneur, believe that established institutions can harness the entrepreneurial passions and skills of their people. In this book, they show how. They do not claim it's easy. Many pitfalls and dangers await the intrepid 'intrapreneur' and his or her boss - but this book will reveal how these can be overcome, and the goal of a vibrant, innovative and motivated organization achieved.
Format: Paperback
Pages: 178
Publisher: Random House Business
Published: 03 Mar 2005
ISBN 10: 1844138186
ISBN 13: 9781844138180
Book Overview: The new book from the authors of the bestselling Beermat Entrepreneur