by Stephen Fenichell (Author), Jeffrey Hollender (Author)
In What Matters Most, Jeffrey Hollender provides a hard-nosed, pragmatic primer on how to transform any organisation into an environmentally and socially responsible enterprise, while simultaneously achieving exceptional long-term financial performance. By presenting a broad-ranging analysis of corporate social responsibility (CSR) in pioneering firms such as Ben & Jerry's, Nike, Ford, Sony and Nestle, Hollender demonstrates that adopting a CSR framework is the most effective means of managing corporate reputation, risk and cost-control in the relentless drive for sustainable growth.
Format: Paperback
Pages: 336
Publisher: Random House Business
Published: 02 Sep 2004
ISBN 10: 1844133974
ISBN 13: 9781844133970
Book Overview: The seven habits of socially responsible organisations