www.advertising (Design Directories) (Design Directories S.)

by RichardAdams (Author)

• Used

  Hardcover
  2003

  $7.61

  Online advertising and marketing can either drive new money to a web site, or drive away customers for good. This book looks at how to design online advertising and marketing that works, capitalizes on the best technology and creates a buzz. It looks at some examples and practices of online advertising, marketing and promotional options from an insider's point of view.