Standard Grade Business Management Success Guide (Leckie)

by Derek Mc Inally & Anne Ross (Author)

• Used

  Paperback
  2007

  $20.15

  This title delivers a highly visual approach to revision. Essential course content at General and Credit level is delivered for the five course units: Marketing; Finance; Human Resources; IT; and Operations. In addition, a chapter dedicated to the Business at Work project provides valuable guidance and coursework support. Whilst the colour layout, illustrations and tables improve recall and appeal to a variety of learning styles, Top Tips and Quick Tests for every double page spread focus revision, and expert exam advice shows students how to improve their grade. Contents Practical abilities * The PA project * Business@work - the simulation * The to-do list * Tool bar summary * The SQA Practical Abilities examination Marketing * The market * Market research * Who are your customers? * The marketing mix - product * The marketing mix - price * The marketing mix - promotion * The marketing mix - place Operations * Operations in business * Stock * Factors of production * Production methods * Quality and distribution Information technology * Using computers to generate information * How ICT is used in business * Using ICT to communicate * The benefits and problems of ICT communication Human resources * Recruitment and selection * Choosing the right person for the job * The selection process * Working in business today * Staff appraisals * Interrelationships between employees and employers * Legislation affecting businesses * Changing patterns of employment Finance * Planning and controlling finance * Cash budgets and cash flow * Final accounts * Using final accounts * Analysing final accounts * Sources of finance Examination advice Glossary