Lord Sugar: The Man Who Revolutionised British Business

by Charlie Burden (Author)

• Used

  Paperback
  2011

  $3.31

  Lord Alan Sugar's very British success story is one that any aspiring business professional can learn from. He grew up in an East End council flat and boiled beetroots for the lcoal greengrocer and built his own business empire. In the process he became an entrepreneurial icon, fixture on the Sunday Times Rich List and television star on the much-loved BBC show The Apprentice. How did this remarkable man go from selling car aerials out of the back of a second-hand van to cruising into Downing Street in his chauffeur-driven Bentley? Brimming with piercing insight and entertaining anecdotes, this biography reveals the secrets that took him to the top and shows how you can learn from his soaring career. It identifies and analyses the Great British values that made Lord Sugar one of the country's wealthiest men including courage, honesty, hard work and fair play. Never afraid to tear up the rule book, he has an unconventional and eccentric streak. In his personal life too, Lord Sugar displays the best of British characteristic, always remaining a loyal family man. He is also enormously generous, supporting numerous charitable and cultural ventures.

• Used

  Hardcover
  2010

  $3.31

  As the government's enterprise tsar, Alan Sugar is now Lord Sugar, roaming the corridors of power. His is a very British success story: Sugar grew up in an East End council flat and boiled beetroots for the local greengrocer. As he built his business empire, he became Sir Alan Sugar - an entrepreneurial icon, fixture on the Sunday Times Rich List and television star on the much-loved BBC show The Apprentice. How did this remarkable man go from selling car aerials out of the back of a second-hand van to cruising into Downing Street in his chauffeur-driven Bentley? Brimming with piercing insight and entertaining anecdotes, this brand new biography reveals the secrets that took him to the top and shows how you can learn from his soaring career. It identifies and analyses the Great British values that made Lord Sugar one of the country's wealthiest men including courage, honesty, hard-work and fair play. Never afraid to tear up the rule-book he has an unconventional and eccentric streak. In his personal life too, Lord Sugar displays the best of British characteristics, always remaining a loyal family man. He is also enoromously generous, supporting numerous charitable and cultural ventures.