by JamesHarding (Author)
David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics.
In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.
Format: Paperback
Pages: 256
Edition: Main
Publisher: Atlantic Books
Published: 01 Jun 2009
ISBN 10: 1843548682
ISBN 13: 9781843548683
Book Overview: Full of fierce intrigue and disastrous miscalculations, Alpha Dogs introduces the small and extraordinary group of men who invented modern politics and made 'spin' global.